Brand promotion through online advertising: current tools
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its specifics. The purpose of the study was to determine...
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Main Authors: | K. A. Arzhanova, A. I. Eremeeva |
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Format: | Article |
Language: | Russian |
Published: |
State University of Management
2024-04-01
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Series: | Цифровая социология |
Subjects: | |
Online Access: | https://digitalsociology.guu.ru/jour/article/view/294 |
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