Optimal Decisions for a Fuzzy Two-Echelon Supply Chain
This paper discusses the optimal decisions of pricing and selling effort for a two-echelon supply chain with uncertain consumer demands, manufacturing costs, and selling costs. In order to maximize the α-optimistic value of the profits, based on different market structures, one centralized decision...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2014/705839 |
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| _version_ | 1832554304754417664 |
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| author | Qingfeng Song Kai Shi Sheng Lin Guangping Xu |
| author_facet | Qingfeng Song Kai Shi Sheng Lin Guangping Xu |
| author_sort | Qingfeng Song |
| collection | DOAJ |
| description | This paper discusses the optimal decisions of pricing and selling effort for a two-echelon supply chain with uncertain consumer demands, manufacturing costs, and selling costs. In order to maximize the α-optimistic value of the profits, based on different market structures, one centralized decision model and three decentralized decision models are developed, and the corresponding analytical equilibrium solutions are obtained using the game-theoretical approach. The results illustrate that no matter what decision case is, the optimal retail and wholesale prices in the case of considering selling effort are, respectively, larger than those of no selling effort; the optimal profits of the manufacturer, the retailer, and the whole supply chain system in the case of considering selling effort are, respectively, larger than those of no selling effort except for the profit of the retailer in the case that the manufacturer plays the leader’s role. Finally, one numerical example is presented, which illustrates the effectiveness of the proposed models. |
| format | Article |
| id | doaj-art-a7665f8478e44b6eadbb8a4e26e3a860 |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-a7665f8478e44b6eadbb8a4e26e3a8602025-02-03T05:51:49ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2014-01-01201410.1155/2014/705839705839Optimal Decisions for a Fuzzy Two-Echelon Supply ChainQingfeng Song0Kai Shi1Sheng Lin2Guangping Xu3School of Science, Tianjin Chengjian University, Tianjin 300384, ChinaSchool of Computer Science and Communication Engineering, Tianjin University of Technology, Tianjin 300384, ChinaSchool of Computer Science and Communication Engineering, Tianjin University of Technology, Tianjin 300384, ChinaSchool of Computer Science and Communication Engineering, Tianjin University of Technology, Tianjin 300384, ChinaThis paper discusses the optimal decisions of pricing and selling effort for a two-echelon supply chain with uncertain consumer demands, manufacturing costs, and selling costs. In order to maximize the α-optimistic value of the profits, based on different market structures, one centralized decision model and three decentralized decision models are developed, and the corresponding analytical equilibrium solutions are obtained using the game-theoretical approach. The results illustrate that no matter what decision case is, the optimal retail and wholesale prices in the case of considering selling effort are, respectively, larger than those of no selling effort; the optimal profits of the manufacturer, the retailer, and the whole supply chain system in the case of considering selling effort are, respectively, larger than those of no selling effort except for the profit of the retailer in the case that the manufacturer plays the leader’s role. Finally, one numerical example is presented, which illustrates the effectiveness of the proposed models.http://dx.doi.org/10.1155/2014/705839 |
| spellingShingle | Qingfeng Song Kai Shi Sheng Lin Guangping Xu Optimal Decisions for a Fuzzy Two-Echelon Supply Chain Discrete Dynamics in Nature and Society |
| title | Optimal Decisions for a Fuzzy Two-Echelon Supply Chain |
| title_full | Optimal Decisions for a Fuzzy Two-Echelon Supply Chain |
| title_fullStr | Optimal Decisions for a Fuzzy Two-Echelon Supply Chain |
| title_full_unstemmed | Optimal Decisions for a Fuzzy Two-Echelon Supply Chain |
| title_short | Optimal Decisions for a Fuzzy Two-Echelon Supply Chain |
| title_sort | optimal decisions for a fuzzy two echelon supply chain |
| url | http://dx.doi.org/10.1155/2014/705839 |
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