Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption
The 2024 Report on the Work of the Chinese Government promotes trade in consumer goods and green consumption. Therefore, better understanding is needed of consumer attitudes and behaviors toward environmental protection and sustainable development. The relationships among future orientation, constru...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
|
| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/14/11/1100 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846154343740342272 |
|---|---|
| author | Yidi Chen Qinxin Liu Shuyu Shan Cancan Jin |
| author_facet | Yidi Chen Qinxin Liu Shuyu Shan Cancan Jin |
| author_sort | Yidi Chen |
| collection | DOAJ |
| description | The 2024 Report on the Work of the Chinese Government promotes trade in consumer goods and green consumption. Therefore, better understanding is needed of consumer attitudes and behaviors toward environmental protection and sustainable development. The relationships among future orientation, construal level, and green consumption were explored using a delayed-effect design to conduct two surveys at one-month intervals with 160 participants (100 women and 60 men). The results showed that (1) future orientation positively predicted green consumption intention and green consumption behavior, and (2) the construal level significantly moderated the influence of future orientation on green consumption. Specifically, a high construal level and high future orientation predicted the greatest green consumption intention, green consumption behavior, and green consumption decisions, while at a high construal level, future orientation positively predicted green consumption intention and behavior, with a greater tendency to purchase environmentally friendly rather than hedonic products. At a low construal level, future orientation had no significant effect on green consumption intention, behavior, and intention to purchase environmentally friendly products. This study is important for promoting public awareness of the importance of green consumption and encouraging green consumption behaviors to achieve the goals of sustainable development and protect the environment and social well-being. |
| format | Article |
| id | doaj-art-a74fc16ab70d4f0f9b45ac8392ac62e7 |
| institution | Kabale University |
| issn | 2076-328X |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-a74fc16ab70d4f0f9b45ac8392ac62e72024-11-26T17:51:41ZengMDPI AGBehavioral Sciences2076-328X2024-11-011411110010.3390/bs14111100Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green ConsumptionYidi Chen0Qinxin Liu1Shuyu Shan2Cancan Jin3School of Humanities and Social Sciences, Beijing Forestry University, Beijing 100083, ChinaSchool of Humanities and Social Sciences, Beijing Forestry University, Beijing 100083, ChinaSchool of Humanities and Social Sciences, Beijing Forestry University, Beijing 100083, ChinaSchool of Humanities and Social Sciences, Beijing Forestry University, Beijing 100083, ChinaThe 2024 Report on the Work of the Chinese Government promotes trade in consumer goods and green consumption. Therefore, better understanding is needed of consumer attitudes and behaviors toward environmental protection and sustainable development. The relationships among future orientation, construal level, and green consumption were explored using a delayed-effect design to conduct two surveys at one-month intervals with 160 participants (100 women and 60 men). The results showed that (1) future orientation positively predicted green consumption intention and green consumption behavior, and (2) the construal level significantly moderated the influence of future orientation on green consumption. Specifically, a high construal level and high future orientation predicted the greatest green consumption intention, green consumption behavior, and green consumption decisions, while at a high construal level, future orientation positively predicted green consumption intention and behavior, with a greater tendency to purchase environmentally friendly rather than hedonic products. At a low construal level, future orientation had no significant effect on green consumption intention, behavior, and intention to purchase environmentally friendly products. This study is important for promoting public awareness of the importance of green consumption and encouraging green consumption behaviors to achieve the goals of sustainable development and protect the environment and social well-being.https://www.mdpi.com/2076-328X/14/11/1100future orientationgreen consumptionconstrual levelenhancement effectmoderation model |
| spellingShingle | Yidi Chen Qinxin Liu Shuyu Shan Cancan Jin Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption Behavioral Sciences future orientation green consumption construal level enhancement effect moderation model |
| title | Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption |
| title_full | Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption |
| title_fullStr | Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption |
| title_full_unstemmed | Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption |
| title_short | Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption |
| title_sort | matching is best enhancing effects of future orientation and construal level on green consumption |
| topic | future orientation green consumption construal level enhancement effect moderation model |
| url | https://www.mdpi.com/2076-328X/14/11/1100 |
| work_keys_str_mv | AT yidichen matchingisbestenhancingeffectsoffutureorientationandconstruallevelongreenconsumption AT qinxinliu matchingisbestenhancingeffectsoffutureorientationandconstruallevelongreenconsumption AT shuyushan matchingisbestenhancingeffectsoffutureorientationandconstruallevelongreenconsumption AT cancanjin matchingisbestenhancingeffectsoffutureorientationandconstruallevelongreenconsumption |