THE POTENTIAL OF THE SPICE ROUTE AS AN INSTRUMENT OF NATION BRANDING AND PROMOTION FOR INDONESIA: A SWOT ANALYSIS

THE POTENTIAL OF THE SPICE ROUTE AS AN INSTRUMENT OF NATION BRANDING AND PROMOTION FOR INDONESIA: A SWOT ANALYSIS

Indonesia's Spice Route, historically a vital trade network, is now being strategically leveraged for nation branding, cultural diplomacy, and economic promotion. This study employs a SWOT analysis to evaluate Indonesia's strengths, weaknesses, opportunities, and threats in revitalizing t...

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Bibliographic Details
Main Authors: Muhammad Farhan Kriswandwitanaya, Akim Akim, Windy Dermawan
Format: Article
Language:Indonesian
Published: universitas jenderal achmad yani 2025-06-01
Series:Dinamika Global
Subjects:
Indonesia
Nation Branding
Spice Route
SWOT Analysis
Online Access:https://ejournal.fisip.unjani.ac.id/index.php/jurnal-dinamika-global/article/view/3348
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