A New Framework for Dynamic Educational Marketing Segmentation in Student Recruitment: Optimizing Fuzzy C-Means with Metaheuristic Techniques
An effective educational marketing strategy requires accurate school segmentation to enhance new student recruitment. Traditional segmentation methods such as K-means are often used, but they have limitations in capturing the flexibility of school characteristics. Fuzzy C-Means (FCM) offers a more a...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ikatan Ahli Informatika Indonesia
2025-06-01
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| Series: | Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) |
| Subjects: | |
| Online Access: | https://jurnal.iaii.or.id/index.php/RESTI/article/view/6515 |
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