A New Framework for Dynamic Educational Marketing Segmentation in Student Recruitment: Optimizing Fuzzy C-Means with Metaheuristic Techniques

A New Framework for Dynamic Educational Marketing Segmentation in Student Recruitment: Optimizing Fuzzy C-Means with Metaheuristic Techniques

An effective educational marketing strategy requires accurate school segmentation to enhance new student recruitment. Traditional segmentation methods such as K-means are often used, but they have limitations in capturing the flexibility of school characteristics. Fuzzy C-Means (FCM) offers a more a...

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Bibliographic Details
Main Authors: Rizal Bakri, Bobur Sobirov, Niken Probondani Astuti, Ansari Saleh Ahmar, Pawan Kumar Singh
Format: Article
Language:English
Published: Ikatan Ahli Informatika Indonesia 2025-06-01
Series:Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)
Subjects:
dynamic educational marketing
fuzzy c-means
metaheuristic optimization
rfm
student recruitment
Online Access:https://jurnal.iaii.or.id/index.php/RESTI/article/view/6515
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