The rejuvenation of the brand through Social Media

The rejuvenation of the brand through social media has become a key issue for traditional brands that want to target millennials. Indeed, in the digital age, researchers are on the lookout for new technologies in order to develop the best possible strategies and to be more efficient in a market whe...

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Bibliographic Details
Main Author: Narimane BENDERDOUCHE
Format: Article
Language:Arabic
Published: University of Oran 2 Mohamed Ben Ahmed 2023-06-01
Series:Advanced Research in Economics and Business Strategy Journal
Subjects:
Online Access:https://revue.univ-oran2.dz/Revue/AREBUS/index.php/AREBUS/article/view/35
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