GRAPHIC VISUALIZATION TECHNIQUES AND CITY CULTURE IN URBAN BRAND DESIGN
Abstract. Purpose. This article examines the use of graphical visualization techniques in city brand design for effectively integrating and representing urban culture. It emphasizes the importance of cultural heritage in creating a unique city identity and enhancing its competitiveness on a global...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House "Helvetica"
2025-02-01
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| Series: | теорія та практика дизайну |
| Subjects: | |
| Online Access: | https://jrnl.nau.edu.ua/index.php/Design/article/view/19536 |
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