The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer
This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of di...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2020-11-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/8189 |
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