The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer
This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of di...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2020-11-01
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| Series: | Wine Economics and Policy |
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| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/8189 |
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| _version_ | 1849316856163205120 |
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| author | Azzurra Annunziata Lara Agnoli Riccardo Vecchio Steve Charters Angela Mariani |
| author_facet | Azzurra Annunziata Lara Agnoli Riccardo Vecchio Steve Charters Angela Mariani |
| author_sort | Azzurra Annunziata |
| collection | DOAJ |
| description | This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of different consumer profiles. Results show that young consumers’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the neck with a neutral message in the case of beer; on the front, without a message for wine. Latent Class choice models highlight the existence of different consumers’ groups with different levels of warning influencing their choices. In order to apply policies conducting to health benefits, our results suggest the need to focus on young individuals to communicate the risks of alcohol abuse through targeted messages and, more generally, to make them aware of the potential negative effects of excessive consumption of both wine and beer.
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| format | Article |
| id | doaj-art-a6d232aff596429b9820ef429ed57e32 |
| institution | Kabale University |
| issn | 2213-3968 2212-9774 |
| language | English |
| publishDate | 2020-11-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-a6d232aff596429b9820ef429ed57e322025-08-20T03:51:25ZengFirenze University PressWine Economics and Policy2213-39682212-97742020-11-019210.36253/web-8189The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and BeerAzzurra Annunziata0Lara Agnoli1Riccardo Vecchio2Steve Charters3Angela Mariani4University of Naples Parthenope, Department of Economics and Legal Studies, Via Amm. F. Acton, 38 - 80133 NapoliBurgundy School of Business, Université Bourgogne Franche-Comté, DijonUniversity of Naples Federico II, Department of Agricultural Sciences, NapoliBurgundy School of Business - Université Bourgogne Franche-Comté, DijonUniversity of Naples Parthenope, Department of Economics and Legal Studies, NapoliThis study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of different consumer profiles. Results show that young consumers’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the neck with a neutral message in the case of beer; on the front, without a message for wine. Latent Class choice models highlight the existence of different consumers’ groups with different levels of warning influencing their choices. In order to apply policies conducting to health benefits, our results suggest the need to focus on young individuals to communicate the risks of alcohol abuse through targeted messages and, more generally, to make them aware of the potential negative effects of excessive consumption of both wine and beer. https://oaj.fupress.net/index.php/wep/article/view/8189alcohol warning labelsDiscrete Choice ExperimentLatent Classwinebeer |
| spellingShingle | Azzurra Annunziata Lara Agnoli Riccardo Vecchio Steve Charters Angela Mariani The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer Wine Economics and Policy alcohol warning labels Discrete Choice Experiment Latent Class wine beer |
| title | The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer |
| title_full | The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer |
| title_fullStr | The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer |
| title_full_unstemmed | The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer |
| title_short | The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer |
| title_sort | influence of alcohol warning labels on consumers choices of wine and beer |
| topic | alcohol warning labels Discrete Choice Experiment Latent Class wine beer |
| url | https://oaj.fupress.net/index.php/wep/article/view/8189 |
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