Understanding mobile banking adoption via the technology acceptance model: evidence from Jordan

Understanding mobile banking adoption via the technology acceptance model: evidence from Jordan

This paper studies the use of mobile banking in Jordan and the factors affecting its adoption through the Technology Acceptance Model (TAM). It examines user behavior across new banking technologies and resistance to adoption, focusing on factors such as perceived ease of use, usefulness, cost, soci...

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Bibliographic Details
Main Authors: Bara Waleed Rababa, Azwadi Ali, Al Montaser Mohammad
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-01-01
Series:Banks and Bank Systems
Subjects:
Jordan
mobile banking adoption
SmartPLS
technology acceptance model
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21369/BBS_2025_01_Rababa.pdf
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