Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach

In this work we seek to identify what we see as a dysfunctional barrier in the development of environmentally and economically sustainable tourism at a local level. Changing shifts in tourism markets have led to the greater importance of sustainable tourism initiatives, which by their very nature w...

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Main Authors: Marko Koscak, Tony O’Rourke
Format: Article
Language:English
Published: University of Huelva 2017-06-01
Series:Enlightening Tourism: A Pathmaking Journal
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Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3139
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author Marko Koscak
Tony O’Rourke
author_facet Marko Koscak
Tony O’Rourke
author_sort Marko Koscak
collection DOAJ
description In this work we seek to identify what we see as a dysfunctional barrier in the development of environmentally and economically sustainable tourism at a local level. Changing shifts in tourism markets have led to the greater importance of sustainable tourism initiatives, which by their very nature will tend to have a locally oriented concept, as opposed to a national or international concept. The methodology used has been to apply the four case studies in such a way as to build evidence of the existence of critical success factors. In this way we seek to develop a general model for strategic evaluation. The case studies are examples of sustainable, heritage tourism operating outside major tourism destinations. We elaborate the view that top-down models tend to suffer from weakened impact, unfocused resourcing and diffusion of organizational energy at the point of delivery, due to the bureaucratic elements present in such models. Equally, bottom-up models tend to suffer from a lack of professionalism and expertise on the local level, where there is insufficient human capacity to address and resource the critical success factors and resolve them in strategic and sustainable manner.
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issn 2174-548X
language English
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publisher University of Huelva
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series Enlightening Tourism: A Pathmaking Journal
spelling doaj-art-a6a9522d1e7142de9cc3373ca98853662025-08-20T03:07:50ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2017-06-017110.33776/et.v7i1.3139Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approachMarko Koscak0Tony O’Rourke1University of MariborResearch Advisor at Co-operatives In this work we seek to identify what we see as a dysfunctional barrier in the development of environmentally and economically sustainable tourism at a local level. Changing shifts in tourism markets have led to the greater importance of sustainable tourism initiatives, which by their very nature will tend to have a locally oriented concept, as opposed to a national or international concept. The methodology used has been to apply the four case studies in such a way as to build evidence of the existence of critical success factors. In this way we seek to develop a general model for strategic evaluation. The case studies are examples of sustainable, heritage tourism operating outside major tourism destinations. We elaborate the view that top-down models tend to suffer from weakened impact, unfocused resourcing and diffusion of organizational energy at the point of delivery, due to the bureaucratic elements present in such models. Equally, bottom-up models tend to suffer from a lack of professionalism and expertise on the local level, where there is insufficient human capacity to address and resource the critical success factors and resolve them in strategic and sustainable manner. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3139SustainabilityHeritageStrategyLocalismResilience
spellingShingle Marko Koscak
Tony O’Rourke
Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach
Enlightening Tourism: A Pathmaking Journal
Sustainability
Heritage
Strategy
Localism
Resilience
title Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach
title_full Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach
title_fullStr Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach
title_full_unstemmed Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach
title_short Re-Evaluating a strategic model for tourism destinations: practical implementation of theories and concepts using a multiple case study approach
title_sort re evaluating a strategic model for tourism destinations practical implementation of theories and concepts using a multiple case study approach
topic Sustainability
Heritage
Strategy
Localism
Resilience
url https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3139
work_keys_str_mv AT markokoscak reevaluatingastrategicmodelfortourismdestinationspracticalimplementationoftheoriesandconceptsusingamultiplecasestudyapproach
AT tonyorourke reevaluatingastrategicmodelfortourismdestinationspracticalimplementationoftheoriesandconceptsusingamultiplecasestudyapproach