Consumer perspective on the recycling process. Social media analysis of RetuRO
Purpose – This study aims to analyze the attitude of consumers toward the recycling process, especially toward the manner of its promotion through social media platforms. Design/methodology/approach – Using social media analysis, the authors analyzed the posts on the RetuRO page on Facebook. The res...
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| Main Authors: | Brindusa Mariana Bejan, Ciprian Marcel Pop |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-11-01
|
| Series: | Journal of Ethics in Entrepreneurship and Technology |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JEET-07-2024-0020/full/pdf |
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