Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market
Abstract Nanomaterials have revolutionized sensor technology by offering enhanced sensitivity, selectivity, and miniaturization capabilities. However, the commercialization of nanomaterial‐based sensors remains challenging due to the complexities involved in bridging laboratory innovations to market...
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| Format: | Article |
| Language: | English |
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Wiley
2025-05-01
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| Series: | Global Challenges |
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| Online Access: | https://doi.org/10.1002/gch2.202400294 |
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| author | Anoop Singh Eliyash Ahmed Mehrajud Din Rather Atchaya Sundararajan Alka Sharma Farah S. Choudhary Ashok K. Sundramoorthy Saurav Dixit Nikolai Ivanovich Vatin Sandeep Arya |
| author_facet | Anoop Singh Eliyash Ahmed Mehrajud Din Rather Atchaya Sundararajan Alka Sharma Farah S. Choudhary Ashok K. Sundramoorthy Saurav Dixit Nikolai Ivanovich Vatin Sandeep Arya |
| author_sort | Anoop Singh |
| collection | DOAJ |
| description | Abstract Nanomaterials have revolutionized sensor technology by offering enhanced sensitivity, selectivity, and miniaturization capabilities. However, the commercialization of nanomaterial‐based sensors remains challenging due to the complexities involved in bridging laboratory innovations to market‐ready products. This review article explores the various marketing strategies that can facilitate the successful commercialization of nanomaterials for sensor applications. It emphasizes the importance of understanding market needs, regulatory landscapes, and the value proposition of nanomaterials over traditional materials. The study also highlights the role of strategic partnerships, intellectual property management, and customer education in overcoming market entry barriers. Through a comprehensive analysis of case studies and industry practices, this review provides a framework for companies and researchers to effectively transition from lab‐scale innovations to commercially viable sensor products. The findings suggest that a well‐rounded marketing strategy, combined with robust product development and stakeholder engagement, is crucial for capitalizing on the unique benefits of nanomaterials in sensor applications. |
| format | Article |
| id | doaj-art-a637221153ce43cea573f0237cd14cc4 |
| institution | OA Journals |
| issn | 2056-6646 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Wiley |
| record_format | Article |
| series | Global Challenges |
| spelling | doaj-art-a637221153ce43cea573f0237cd14cc42025-08-20T02:29:03ZengWileyGlobal Challenges2056-66462025-05-0195n/an/a10.1002/gch2.202400294Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to MarketAnoop Singh0Eliyash Ahmed1Mehrajud Din Rather2Atchaya Sundararajan3Alka Sharma4Farah S. Choudhary5Ashok K. Sundramoorthy6Saurav Dixit7Nikolai Ivanovich Vatin8Sandeep Arya9Department of Physics Govt. Women Degree College Gandhinagar Higher Education Department Jammu Jammu & Kashmir 180004 IndiaDepartment of Physics (H&S) Guru Nanak Institutions Technical Campus Hyderabad 501506 IndiaDepartment of Physics University Institute of Engineering and Technology Guru Nanak University Ibrahimpatnam Telangana 501506 IndiaDepartment of Physics School of Electrical and Electronics Engineering (SEEE) SASTRA Deemed University Thanjavur 613401 IndiaThe Business School University of Jammu Jammu Jammu and Kashmir 180006 IndiaThe Business School University of Jammu Jammu Jammu and Kashmir 180006 IndiaCentre for Nano‐Biosensors Department of Prosthodontics Saveetha Institute of Medical and Technical Sciences Saveetha Dental College and Hospitals Poonamallee High Road, Velappanchavadi Chennai Tamil Nadu 600077 IndiaCentre of Research Impact and Outcome Chitkara University Rajpura Punjab 140417 IndiaPeter the Great St Petersburg Polytechnic University Russian Federation St. Petersburg 195251 RussiaDepartment of Physics University of Jammu Jammu Jammu and Kashmir 180006 IndiaAbstract Nanomaterials have revolutionized sensor technology by offering enhanced sensitivity, selectivity, and miniaturization capabilities. However, the commercialization of nanomaterial‐based sensors remains challenging due to the complexities involved in bridging laboratory innovations to market‐ready products. This review article explores the various marketing strategies that can facilitate the successful commercialization of nanomaterials for sensor applications. It emphasizes the importance of understanding market needs, regulatory landscapes, and the value proposition of nanomaterials over traditional materials. The study also highlights the role of strategic partnerships, intellectual property management, and customer education in overcoming market entry barriers. Through a comprehensive analysis of case studies and industry practices, this review provides a framework for companies and researchers to effectively transition from lab‐scale innovations to commercially viable sensor products. The findings suggest that a well‐rounded marketing strategy, combined with robust product development and stakeholder engagement, is crucial for capitalizing on the unique benefits of nanomaterials in sensor applications.https://doi.org/10.1002/gch2.202400294commercialization processintellectual propertynanomaterialssensortechnology transfer |
| spellingShingle | Anoop Singh Eliyash Ahmed Mehrajud Din Rather Atchaya Sundararajan Alka Sharma Farah S. Choudhary Ashok K. Sundramoorthy Saurav Dixit Nikolai Ivanovich Vatin Sandeep Arya Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market Global Challenges commercialization process intellectual property nanomaterials sensor technology transfer |
| title | Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market |
| title_full | Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market |
| title_fullStr | Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market |
| title_full_unstemmed | Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market |
| title_short | Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market |
| title_sort | marketing strategies in nanomaterials for sensor applications bridging lab to market |
| topic | commercialization process intellectual property nanomaterials sensor technology transfer |
| url | https://doi.org/10.1002/gch2.202400294 |
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