A Review on the Sustenance of Fashion Businesses during COVID-19: Impacts on Women Workers
Purpose: This study investigates the impact of the COVID-19 pandemic on the fashion industry, focusing on how it has affected women workers. It aims to analyse the current state of the fashion business, highlighting the challenges faced due to economic difficulties, including factory closures and r...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Textiles and Fashion Professionals – Ghana
2024-12-01
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| Series: | Fashion and Textiles Review |
| Subjects: | |
| Online Access: | https://journal.itfpgh.com/ftr/article/view/78 |
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| Summary: | Purpose: This study investigates the impact of the COVID-19 pandemic on the fashion industry, focusing on how it has affected women workers. It aims to analyse the current state of the fashion business, highlighting the challenges faced due to economic difficulties, including factory closures and reduced consumer preferences.
Methodology/Design: Employing a qualitative content analysis approach, the study reviews relevant literature centred on the sustainability and relevance of fashion businesses during the pandemic. The study utilises an interpretive framework to gather insights into women's experiences in the industry, incorporating data from various sources to provide a comprehensive understanding of the situation.
Findings: The findings reveal that political apathy, characterised by vote buying, election rigging, and electoral violence, has a significant negative impact on good governance and sustainable development in Zamfara State. The study demonstrates that many women, who represent a substantial portion of both producers and consumers in the fashion sector, have experienced a decline in their standard of living as a direct result of these challenges.
Practical and Social Implications: The study outlines policies and programs to ensure fashion firms' sustainability in the wake of the pandemic. It emphasizes the need for concerted efforts to support affected female employees. It suggests that businesses not yet focused on sustainability should seize this opportunity to adapt and thrive amid changing consumer preferences.
Originality: The paper contributes to the existing literature by providing a focused analysis of the intersection of fashion sustainability and gender issues during a global crisis. It highlights the unique challenges faced by women workers in the fashion industry while proposing actionable strategies for recovery and growth in a post-pandemic landscape.
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| ISSN: | 2665-0983 |