‘Quality in the eye of the beholder: developing an empirical scale for video-on-demand services’
This research addresses a critical gap in the literature by developing a comprehensive, empirically validated scale for assessing Video-on-Demand (V-o-D) service quality within digital entertainment. Through a robust mixed-method approach involving around 900 participants across several studies, the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2514946 |
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