THE UTILIZATION OF STRUCTURAL EQUATION MODELLING TO DETERMINE CASUALITY ON CONSUMER DECISION OF E-WALLET

THE UTILIZATION OF STRUCTURAL EQUATION MODELLING TO DETERMINE CASUALITY ON CONSUMER DECISION OF E-WALLET

One of the technological innovations that exemplifies transactional innovation is the use of an E-Wallet as a means of carrying out financial transactions. This invention enhances transactional ease and quickness. The E-Wallet is the most popular means of financial transaction among the general popu...

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Bibliographic Details
Main Authors: Hartati Hartati, Imelda Saluza, Iisnawati Iisnawati, Teguh Teguh
Format: Article
Language:English
Published: Universitas Pattimura 2024-10-01
Series:Barekeng
Subjects:
e-marketing mix
e-wallet
sem
Online Access:https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/11341
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