Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies
The present study analyzes consumption practices of feminist mothers and how they negotiate tensions arising from the clash of their multiple identities and marketplace behaviors. Having a broad research focus, this study aims to contribute to the epistemic terrain of motherhood and consumption and...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2021-06-01
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| Series: | Istanbul Business Research |
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| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3A0259FD395948949C397E476F82403F |
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| author | Miray Baybars Ayla Özhan Dedeoğlu |
| author_facet | Miray Baybars Ayla Özhan Dedeoğlu |
| author_sort | Miray Baybars |
| collection | DOAJ |
| description | The present study analyzes consumption practices of feminist mothers and how they negotiate tensions arising from the clash of their multiple identities and marketplace behaviors. Having a broad research focus, this study aims to contribute to the epistemic terrain of motherhood and consumption and provide new theoretical explanations by revealing the extent of negotiations at the crossing axes of consumer, feminist and mother roles. The findings reveal that feminist mothers negotiate different cognitions, practices and narratives of identity, and develop a practical logic based on the interplay between authentic and mass-produced, natural and artificial, branded and generic, traditional and modern, industrial and rural, over-consumption and needs-satisfaction without necessarily privileging one over the other. The present study fills a theoretical gap by revealing how their practices incorporate a polysemous quality based on their intertwined roles and discourses. |
| format | Article |
| id | doaj-art-a5eeeea4ce214b99a8a1b99d1dfd9532 |
| institution | DOAJ |
| issn | 2630-5488 |
| language | English |
| publishDate | 2021-06-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Istanbul Business Research |
| spelling | doaj-art-a5eeeea4ce214b99a8a1b99d1dfd95322025-08-20T03:11:22ZengIstanbul University PressIstanbul Business Research2630-54882021-06-0150114917610.26650/ibr.2021.51.005858123456Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist IdeologiesMiray Baybars0https://orcid.org/0000-0002-8494-6770Ayla Özhan Dedeoğlu1https://orcid.org/0000-0002-0179-0644Ege Üniversitesi, Izmir, TurkiyeEge Üniversitesi, Izmir, TurkiyeThe present study analyzes consumption practices of feminist mothers and how they negotiate tensions arising from the clash of their multiple identities and marketplace behaviors. Having a broad research focus, this study aims to contribute to the epistemic terrain of motherhood and consumption and provide new theoretical explanations by revealing the extent of negotiations at the crossing axes of consumer, feminist and mother roles. The findings reveal that feminist mothers negotiate different cognitions, practices and narratives of identity, and develop a practical logic based on the interplay between authentic and mass-produced, natural and artificial, branded and generic, traditional and modern, industrial and rural, over-consumption and needs-satisfaction without necessarily privileging one over the other. The present study fills a theoretical gap by revealing how their practices incorporate a polysemous quality based on their intertwined roles and discourses.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3A0259FD395948949C397E476F82403Ffeminist mothersmotherhoodconsumptionnegotiations |
| spellingShingle | Miray Baybars Ayla Özhan Dedeoğlu Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies Istanbul Business Research feminist mothers motherhood consumption negotiations |
| title | Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies |
| title_full | Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies |
| title_fullStr | Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies |
| title_full_unstemmed | Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies |
| title_short | Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies |
| title_sort | consumptionscape of turkish feminist mothers negotiations between motherhood consumer culture and feminist ideologies |
| topic | feminist mothers motherhood consumption negotiations |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3A0259FD395948949C397E476F82403F |
| work_keys_str_mv | AT miraybaybars consumptionscapeofturkishfeministmothersnegotiationsbetweenmotherhoodconsumercultureandfeministideologies AT aylaozhandedeoglu consumptionscapeofturkishfeministmothersnegotiationsbetweenmotherhoodconsumercultureandfeministideologies |