Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity
The main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity. In addition, the study examines the effect of electronic se...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sivas Cumhuriyet Üniversitesi
2025-01-01
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| Series: | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/4213609 |
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