Lessons from the fastest Brazilian unicorn
Purpose – The purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest. Design/methodology/approach – After the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews condu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-07-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-05-2021-0070/full/pdf |
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