Lessons from the fastest Brazilian unicorn
Purpose – The purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest. Design/methodology/approach – After the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews condu...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-07-01
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| Series: | Innovation & Management Review |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-05-2021-0070/full/pdf |
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| author | André Luiz Tavares Damasceno Cristiano Morini Gean Lucas Pannellini |
| author_facet | André Luiz Tavares Damasceno Cristiano Morini Gean Lucas Pannellini |
| author_sort | André Luiz Tavares Damasceno |
| collection | DOAJ |
| description | Purpose – The purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest. Design/methodology/approach – After the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews conducted in the case study. Saturation point combined with the independent and in-depth analysis of the researchers is used to achieve internal and external validity. The primary data collected underwent an analytical approach, followed by a resource-based view (RBV). RBV does not deal with time. There is a gap in the literature and an opportunity here: to analyze the fastest company to become a unicorn under the RBV lens. Findings – The case reveals that value can be found in traditional sectors, as is the case of the real estate sector. This is a case of a company in the direct home-buying space. Practical implications – The contribution of this paper is both practical, with the seven lessons, and theoretical. Resources allocated to a specific context in a specific geographic region shift the attention away from the absolute value of resources to the timing of aggregating them. Thus, the contribution accounting for time is new to the RBV. Originality/value – The originality lies in the analysis of the dynamics of digital businesses with exponential growth. |
| format | Article |
| id | doaj-art-a5a0870e8fa64ccf87e464281688d6e9 |
| institution | Kabale University |
| issn | 2515-8961 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Innovation & Management Review |
| spelling | doaj-art-a5a0870e8fa64ccf87e464281688d6e92025-08-20T03:44:07ZengEmerald PublishingInnovation & Management Review2515-89612023-07-0120328129710.1108/INMR-05-2021-0070Lessons from the fastest Brazilian unicornAndré Luiz Tavares Damasceno0Cristiano Morini1Gean Lucas Pannellini2Applied Science Faculty (FCA), University of Campinas (Unicamp), Limeira, BrazilApplied Science Faculty (FCA), University of Campinas (Unicamp), Limeira, BrazilApplied Science Faculty (FCA), University of Campinas (Unicamp), Limeira, BrazilPurpose – The purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest. Design/methodology/approach – After the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews conducted in the case study. Saturation point combined with the independent and in-depth analysis of the researchers is used to achieve internal and external validity. The primary data collected underwent an analytical approach, followed by a resource-based view (RBV). RBV does not deal with time. There is a gap in the literature and an opportunity here: to analyze the fastest company to become a unicorn under the RBV lens. Findings – The case reveals that value can be found in traditional sectors, as is the case of the real estate sector. This is a case of a company in the direct home-buying space. Practical implications – The contribution of this paper is both practical, with the seven lessons, and theoretical. Resources allocated to a specific context in a specific geographic region shift the attention away from the absolute value of resources to the timing of aggregating them. Thus, the contribution accounting for time is new to the RBV. Originality/value – The originality lies in the analysis of the dynamics of digital businesses with exponential growth.https://www.emerald.com/insight/content/doi/10.1108/INMR-05-2021-0070/full/pdfDigital entrepreneurshipInnovationCase studyStartupUnicornsRBV |
| spellingShingle | André Luiz Tavares Damasceno Cristiano Morini Gean Lucas Pannellini Lessons from the fastest Brazilian unicorn Innovation & Management Review Digital entrepreneurship Innovation Case study Startup Unicorns RBV |
| title | Lessons from the fastest Brazilian unicorn |
| title_full | Lessons from the fastest Brazilian unicorn |
| title_fullStr | Lessons from the fastest Brazilian unicorn |
| title_full_unstemmed | Lessons from the fastest Brazilian unicorn |
| title_short | Lessons from the fastest Brazilian unicorn |
| title_sort | lessons from the fastest brazilian unicorn |
| topic | Digital entrepreneurship Innovation Case study Startup Unicorns RBV |
| url | https://www.emerald.com/insight/content/doi/10.1108/INMR-05-2021-0070/full/pdf |
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