Exploring the drivers and barriers to the adoption of plant-based meat alternatives: a study based in the United Arab Emirates
This study examines consumer adoption of plant-based meat alternatives (PBMA) in the United Arab Emirates, a culturally diverse nation with expatriates from over 175 countries. Using qualitative semi-structured interviews and thematic analysis through NVivo Pro 12, the research identifies key driver...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2514938 |
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