Impact of e-banking service quality on e-loyalty in pandemic times through interplay of e-satisfaction
Purpose – This study aims to empirically explore e-banking service quality and its impact on the e-banking loyalty through a mediating impact of e-banking satisfaction. The account holders of three domestic systemically important banks of Pakistan were surveyed during COVID-19 to examine the electro...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2020-12-01
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| Series: | Vilakshan (XIMB Journal of Management) |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/XJM-07-2020-0039/full/pdf?title=impact-of-e-banking-service-quality-on-e-loyalty-in-pandemic-times-through-interplay-of-e-satisfaction |
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