RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S
Abstrak Penelitian ini bertujuan untuk : (1) mengetahui resepsi khalayak setelah menonton program “Galeri Halal” ADiTV, (2) mengetahui perilaku khalayak ketika menonton program “Galeri Halal” ADiTV. Penelitian ini merupakan penelitian analisis resepsi khalayak dengan pendekatan kualitatif.. subjek a...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Negeri Yogyakarta
2020-11-01
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| Series: | Lektur |
| Online Access: | https://journal.student.uny.ac.id/ilkom/article/view/16841 |
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| author | Dainty Dheanara Suranto Aw |
| author_facet | Dainty Dheanara Suranto Aw |
| author_sort | Dainty Dheanara |
| collection | DOAJ |
| description | Abstrak
Penelitian ini bertujuan untuk : (1) mengetahui resepsi khalayak setelah menonton program “Galeri Halal” ADiTV, (2) mengetahui perilaku khalayak ketika menonton program “Galeri Halal” ADiTV. Penelitian ini merupakan penelitian analisis resepsi khalayak dengan pendekatan kualitatif.. subjek atau informan penelitian ini adalah penonton program “Galeri Halal” yang berjumlah tiga informan dengan usia 22 tahun, 30 tahun dan 48 tahun. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi dan analisis konten. Validasi data menggunakan triangulasi sumber. Analisis data dilakukan dengan analisis resepsi dengan teori encoding-decoding Stuart Hall. Hasil penelitian menunjukan bahwa: (1) Khalayak memilih program “Galeri Halal” sebagai referensi wisata kuliner dan penghilang rasa penat setelah beraktivitas. Khalayak menempatkan diri pada posisi pembacaan dominan. Mereka mengambil pesan yang disampaikan oleh media secara utuh, (2) Khalayak program “Galeri Halal” menyatakan bahwa program tersebut mampu membuat penontonnya merasa lapar, sehingga khalayak secara langsung mengambil makanan sambil menonton program tersebut. Saat iklan berlangsung khalayak lebih memilih untuk melakukan kegiatan lain, seperti melakukan pekerjaan rumah tangga atau hanya sekedar bermain handphone. Selain itu khalayak terkadang mengganti channel ketika iklan berlangsung.
Kata kunci: analisis resepsi, galeri halal, dan khalayak televisi.
Abstract
This study aimed to: (1) to know the audience reception after watching “Galeri Halal” ADiTV’s program, (2) to know the behavior of the audience when watching the “Galeri Halal” ADiTV’s program. This research is a reception analysis with a qualitative approach. the subject or informant of this research is the audience of the “Galeri Halal” program which is determined by purposive sampling technique. For the validity used the source’s triangulation. Data analysis was performed by reception analysis with Stuart Hall’s encoding-decoding theory. The results of the research showed that: (1) the audience of the “Galeri Halal” program was used as a reference for culinary tourism and relieving fatigue after activities. The audience places itself in the dominant reading position. They take the message delivered by the media as a whole, (2) when the advertisement takes place the public prefers to do other activities, such as doing household chores or just playing mobile phones. In addition, audiences sometimes change the channel when the advertisement takes place. The audience of the “Galeri Halal” program stated that the program was able to make the audience feel hungry, so the audience directly took food while watching the program.
Keywords: reception analysis, galeri halal, and television audience.. |
| format | Article |
| id | doaj-art-a5432da769d447d0936da45f730d1c53 |
| institution | DOAJ |
| issn | 2988-344X |
| language | Indonesian |
| publishDate | 2020-11-01 |
| publisher | Universitas Negeri Yogyakarta |
| record_format | Article |
| series | Lektur |
| spelling | doaj-art-a5432da769d447d0936da45f730d1c532025-08-20T03:10:13ZindUniversitas Negeri YogyakartaLektur2988-344X2020-11-013210.21831/lektur.v3i2.1684116430RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’SDainty Dheanara0Suranto Aw1Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri YogyakartaUniversitas Negeri YogyakartaAbstrak Penelitian ini bertujuan untuk : (1) mengetahui resepsi khalayak setelah menonton program “Galeri Halal” ADiTV, (2) mengetahui perilaku khalayak ketika menonton program “Galeri Halal” ADiTV. Penelitian ini merupakan penelitian analisis resepsi khalayak dengan pendekatan kualitatif.. subjek atau informan penelitian ini adalah penonton program “Galeri Halal” yang berjumlah tiga informan dengan usia 22 tahun, 30 tahun dan 48 tahun. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi dan analisis konten. Validasi data menggunakan triangulasi sumber. Analisis data dilakukan dengan analisis resepsi dengan teori encoding-decoding Stuart Hall. Hasil penelitian menunjukan bahwa: (1) Khalayak memilih program “Galeri Halal” sebagai referensi wisata kuliner dan penghilang rasa penat setelah beraktivitas. Khalayak menempatkan diri pada posisi pembacaan dominan. Mereka mengambil pesan yang disampaikan oleh media secara utuh, (2) Khalayak program “Galeri Halal” menyatakan bahwa program tersebut mampu membuat penontonnya merasa lapar, sehingga khalayak secara langsung mengambil makanan sambil menonton program tersebut. Saat iklan berlangsung khalayak lebih memilih untuk melakukan kegiatan lain, seperti melakukan pekerjaan rumah tangga atau hanya sekedar bermain handphone. Selain itu khalayak terkadang mengganti channel ketika iklan berlangsung. Kata kunci: analisis resepsi, galeri halal, dan khalayak televisi. Abstract This study aimed to: (1) to know the audience reception after watching “Galeri Halal” ADiTV’s program, (2) to know the behavior of the audience when watching the “Galeri Halal” ADiTV’s program. This research is a reception analysis with a qualitative approach. the subject or informant of this research is the audience of the “Galeri Halal” program which is determined by purposive sampling technique. For the validity used the source’s triangulation. Data analysis was performed by reception analysis with Stuart Hall’s encoding-decoding theory. The results of the research showed that: (1) the audience of the “Galeri Halal” program was used as a reference for culinary tourism and relieving fatigue after activities. The audience places itself in the dominant reading position. They take the message delivered by the media as a whole, (2) when the advertisement takes place the public prefers to do other activities, such as doing household chores or just playing mobile phones. In addition, audiences sometimes change the channel when the advertisement takes place. The audience of the “Galeri Halal” program stated that the program was able to make the audience feel hungry, so the audience directly took food while watching the program. Keywords: reception analysis, galeri halal, and television audience..https://journal.student.uny.ac.id/ilkom/article/view/16841 |
| spellingShingle | Dainty Dheanara Suranto Aw RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S Lektur |
| title | RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S |
| title_full | RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S |
| title_fullStr | RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S |
| title_full_unstemmed | RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S |
| title_short | RESEPSI KHALAYAK PROGRAM “GALERI HALAL”ADiTV THE AUDIENCE RECEPTION OF ‘GALERI HALAL’ ADiTV’S |
| title_sort | resepsi khalayak program galeri halal aditv the audience reception of galeri halal aditv s |
| url | https://journal.student.uny.ac.id/ilkom/article/view/16841 |
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