From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms
Considering the rapid increase in mobile payment usage, numerous big tech companies have added mobile payment to the primary services that their platforms offer. However, extant research predominantly treats this added service as a standalone offering and investigates user adoption and behavior for...
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MDPI AG
2025-05-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/15/5/659 |
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| author | Qian Zhang Heejin Kim |
| author_facet | Qian Zhang Heejin Kim |
| author_sort | Qian Zhang |
| collection | DOAJ |
| description | Considering the rapid increase in mobile payment usage, numerous big tech companies have added mobile payment to the primary services that their platforms offer. However, extant research predominantly treats this added service as a standalone offering and investigates user adoption and behavior for this service independent of the primary services. Recognizing this gap in the literature, this study considers the added service as part of an extended ecosystem and examines different motivations for using the primary service. Therefore, this study examines how different motivations for using social networking services (SNSs) shape trust in the extended payment service and ultimately influence behavioral intentions. Drawing on the schema congruity theory, we conceptualize trust as a multidimensional construct—distinguished between cognitive and emotional trust—and explore the impact of trust in the primary service on the use of an added service. Specifically, we analyze survey data of 478 users of South Korea’s leading SNS. The results reveal that both hedonic and utilitarian motivations positively influence emotional and cognitive trust, which, in turn, drive behavioral intention. However, hedonic (utilitarian) motivation exerts a stronger effect on emotional (cognitive) trust. Overall, the findings enhance the knowledge regarding trust formation in extended service ecosystems and offer insights for tech firms integrating financial services into their platforms. |
| format | Article |
| id | doaj-art-a51d2fb4fbce4f8cba3fc63cffa866ed |
| institution | OA Journals |
| issn | 2076-328X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-a51d2fb4fbce4f8cba3fc63cffa866ed2025-08-20T02:33:39ZengMDPI AGBehavioral Sciences2076-328X2025-05-0115565910.3390/bs15050659From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking PlatformsQian Zhang0Heejin Kim1College of Business Administration, Gachon University, Seongnamdaero, Sujeong-gu, Seongnam-si 13120, Gyeonggi-do, Republic of KoreaCollege of Business Administration, Gachon University, Seongnamdaero, Sujeong-gu, Seongnam-si 13120, Gyeonggi-do, Republic of KoreaConsidering the rapid increase in mobile payment usage, numerous big tech companies have added mobile payment to the primary services that their platforms offer. However, extant research predominantly treats this added service as a standalone offering and investigates user adoption and behavior for this service independent of the primary services. Recognizing this gap in the literature, this study considers the added service as part of an extended ecosystem and examines different motivations for using the primary service. Therefore, this study examines how different motivations for using social networking services (SNSs) shape trust in the extended payment service and ultimately influence behavioral intentions. Drawing on the schema congruity theory, we conceptualize trust as a multidimensional construct—distinguished between cognitive and emotional trust—and explore the impact of trust in the primary service on the use of an added service. Specifically, we analyze survey data of 478 users of South Korea’s leading SNS. The results reveal that both hedonic and utilitarian motivations positively influence emotional and cognitive trust, which, in turn, drive behavioral intention. However, hedonic (utilitarian) motivation exerts a stronger effect on emotional (cognitive) trust. Overall, the findings enhance the knowledge regarding trust formation in extended service ecosystems and offer insights for tech firms integrating financial services into their platforms.https://www.mdpi.com/2076-328X/15/5/659social networking services (SNSs)mobile paymenthedonic motivationutilitarian motivationcognitive trustemotional trust |
| spellingShingle | Qian Zhang Heejin Kim From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms Behavioral Sciences social networking services (SNSs) mobile payment hedonic motivation utilitarian motivation cognitive trust emotional trust |
| title | From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms |
| title_full | From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms |
| title_fullStr | From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms |
| title_full_unstemmed | From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms |
| title_short | From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms |
| title_sort | from social to financial understanding trust in extended payment services on social networking platforms |
| topic | social networking services (SNSs) mobile payment hedonic motivation utilitarian motivation cognitive trust emotional trust |
| url | https://www.mdpi.com/2076-328X/15/5/659 |
| work_keys_str_mv | AT qianzhang fromsocialtofinancialunderstandingtrustinextendedpaymentservicesonsocialnetworkingplatforms AT heejinkim fromsocialtofinancialunderstandingtrustinextendedpaymentservicesonsocialnetworkingplatforms |