Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo

In a context of emergence of new formats and new consumer preferences, it is necessary to rethink current shopping malls. Therefore, there is a need to increase empirical knowledge on this phenomenon. With that in mind, the objective of this study is to understand the evolution of these premises in...

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Main Author: Daniela Carvalho Ferreira
Format: Article
Language:English
Published: DINÂMIA’CET – IUL, Centre for Socioeconomic and Territorial Studies 2017-03-01
Series:Cidades, Comunidades e Território
Subjects:
Online Access:https://journals.openedition.org/cidades/339
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author Daniela Carvalho Ferreira
author_facet Daniela Carvalho Ferreira
author_sort Daniela Carvalho Ferreira
collection DOAJ
description In a context of emergence of new formats and new consumer preferences, it is necessary to rethink current shopping malls. Therefore, there is a need to increase empirical knowledge on this phenomenon. With that in mind, the objective of this study is to understand the evolution of these premises in the Lisbon Metropolitan Area in the last decades, in order to understand their position in the retail life cycle. Regarding the methodology, I conducted an extensive survey on shopping malls in the study area. In the first phase, I updated the Observatório do Comércio database, through bibliographic research, with the shopping mall openings in the last fifteen years. In the second phase, a field survey was conducted on 150 shopping malls (from a total of 157) in order to assess their current status. The results of this study show that some shopping malls types endure and consolidate their market position, while others enter a decline phase, and the number of dead shopping malls is already significant. The latter are the result of a poor conception. They are generally commercial condominiums of the late 1990’s, with no integrated management, and do not match current consumer preferences. Successful shopping mall types, on the other hand, generally have an adequate conception and size, as well as the necessary know-how to face adversity. In the last two decades, therefore, we observe two distinct patterns in the evolution of shopping malls.
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spelling doaj-art-a518fab926f0481c8dea4082a29953782025-08-20T02:32:53ZengDINÂMIA’CET – IUL, Centre for Socioeconomic and Territorial StudiesCidades, Comunidades e Território2182-30302017-03-0133Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um cicloDaniela Carvalho FerreiraIn a context of emergence of new formats and new consumer preferences, it is necessary to rethink current shopping malls. Therefore, there is a need to increase empirical knowledge on this phenomenon. With that in mind, the objective of this study is to understand the evolution of these premises in the Lisbon Metropolitan Area in the last decades, in order to understand their position in the retail life cycle. Regarding the methodology, I conducted an extensive survey on shopping malls in the study area. In the first phase, I updated the Observatório do Comércio database, through bibliographic research, with the shopping mall openings in the last fifteen years. In the second phase, a field survey was conducted on 150 shopping malls (from a total of 157) in order to assess their current status. The results of this study show that some shopping malls types endure and consolidate their market position, while others enter a decline phase, and the number of dead shopping malls is already significant. The latter are the result of a poor conception. They are generally commercial condominiums of the late 1990’s, with no integrated management, and do not match current consumer preferences. Successful shopping mall types, on the other hand, generally have an adequate conception and size, as well as the necessary know-how to face adversity. In the last two decades, therefore, we observe two distinct patterns in the evolution of shopping malls.https://journals.openedition.org/cidades/339geografia do comérciocentros comerciaisconsumonovos formatos comerciais
spellingShingle Daniela Carvalho Ferreira
Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo
Cidades, Comunidades e Território
geografia do comércio
centros comerciais
consumo
novos formatos comerciais
title Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo
title_full Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo
title_fullStr Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo
title_full_unstemmed Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo
title_short Evolução dos centros comerciais na Área Metropolitana de Lisboa: O início do fim de um ciclo
title_sort evolucao dos centros comerciais na area metropolitana de lisboa o inicio do fim de um ciclo
topic geografia do comércio
centros comerciais
consumo
novos formatos comerciais
url https://journals.openedition.org/cidades/339
work_keys_str_mv AT danielacarvalhoferreira evolucaodoscentroscomerciaisnaareametropolitanadelisboaoiniciodofimdeumciclo