Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming

Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming

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This is the second publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This 6-page fact sheet examines one approach to segmenting Florida residents who use...

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Bibliographic Details
Main Authors: Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, Esen Momol
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2016-06-01
Series:EDIS
Subjects:
Audience Analysis
water conservation
WC200
Online Access:https://journals.flvc.org/edis/article/view/127848
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