Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming
This is the second publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This 6-page fact sheet examines one approach to segmenting Florida residents who use...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2016-06-01
|
| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/127848 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823868752698015744 |
|---|---|
| author | Laura A. Warner Emmett Martin Alexa J. Lamm Joy N. Rumble Esen Momol |
| author_facet | Laura A. Warner Emmett Martin Alexa J. Lamm Joy N. Rumble Esen Momol |
| author_sort | Laura A. Warner |
| collection | DOAJ |
| description |
This is the second publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This 6-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol, and published by the Department of Agricultural Education and Communication, May 2016.
|
| format | Article |
| id | doaj-art-a506aedd937e4ac3af74cf07321e9390 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2016-06-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-a506aedd937e4ac3af74cf07321e93902025-02-08T05:57:24ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-06-0120164Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension ProgrammingLaura A. Warner0Emmett Martin1Alexa J. Lamm2Joy N. Rumble3Esen Momol4University of FloridaUniversity of FloridaUniversity of GeorgiaUniversity of FloridaUniversity of Florida This is the second publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This 6-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol, and published by the Department of Agricultural Education and Communication, May 2016. https://journals.flvc.org/edis/article/view/127848Audience Analysiswater conservationWC200 |
| spellingShingle | Laura A. Warner Emmett Martin Alexa J. Lamm Joy N. Rumble Esen Momol Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming EDIS Audience Analysis water conservation WC200 |
| title | Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming |
| title_full | Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming |
| title_fullStr | Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming |
| title_full_unstemmed | Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming |
| title_short | Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming |
| title_sort | encouraging landscape water conservation behaviors applying audience segmentation to water conservation activities in the landscape defining segments of the florida homeowner audience and implications for extension programming |
| topic | Audience Analysis water conservation WC200 |
| url | https://journals.flvc.org/edis/article/view/127848 |
| work_keys_str_mv | AT lauraawarner encouraginglandscapewaterconservationbehaviorsapplyingaudiencesegmentationtowaterconservationactivitiesinthelandscapedefiningsegmentsofthefloridahomeowneraudienceandimplicationsforextensionprogramming AT emmettmartin encouraginglandscapewaterconservationbehaviorsapplyingaudiencesegmentationtowaterconservationactivitiesinthelandscapedefiningsegmentsofthefloridahomeowneraudienceandimplicationsforextensionprogramming AT alexajlamm encouraginglandscapewaterconservationbehaviorsapplyingaudiencesegmentationtowaterconservationactivitiesinthelandscapedefiningsegmentsofthefloridahomeowneraudienceandimplicationsforextensionprogramming AT joynrumble encouraginglandscapewaterconservationbehaviorsapplyingaudiencesegmentationtowaterconservationactivitiesinthelandscapedefiningsegmentsofthefloridahomeowneraudienceandimplicationsforextensionprogramming AT esenmomol encouraginglandscapewaterconservationbehaviorsapplyingaudiencesegmentationtowaterconservationactivitiesinthelandscapedefiningsegmentsofthefloridahomeowneraudienceandimplicationsforextensionprogramming |