Sustainability in action: How green hospitals foster ecological behavior through social and normative pathways
Abstract This study explores the effect of sustainability communication on employee ecological behavior in green hospitals in China, with the mediating effects of communal relationships and ecological norms and the moderating effect of green warm glow. The study design was a cross-sectional survey c...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-07-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-00845-2 |
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| Summary: | Abstract This study explores the effect of sustainability communication on employee ecological behavior in green hospitals in China, with the mediating effects of communal relationships and ecological norms and the moderating effect of green warm glow. The study design was a cross-sectional survey conducted with 428 employees of several green hospitals. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the data in testing the hypothesized relationships. The results show that sustainability communication has a direct positive influence (β = 0.238, p < 0.001), and an indirect positive influence on ecological behavior through communal relationships (β = 0.095, p < 0.001) and ecological norms (β = 0.074, p < 0.001). Furthermore, green warm glow significantly buffers the relationship between communal relationships and ecological behavior (β = 0.107, p < 0.001), while failing to significantly buffer the relationship through ecological norms (β = 0.009, p = 0.831). These results reinforce the importance of effective sustainability communication strategies in developing ecological behavior, via psychological and relational pathways, with the potential to increase sustainability practices in the healthcare sector. |
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| ISSN: | 2662-9984 |