THE CHANGES OF THE MEETING INDUSTRY IN KRAKOW IN THE CONTEXT OF THE GLOBAL CRISIS
The main purpose of the paper is to identify changes in the meeting industry in Krakow. One of the reasons for the changes was the global crisis. An attempt to prove the thesis has been undertaken. Research on the meeting industry in Krakow was conducted on the basis of a questionnaire addressed...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2011-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/344/570 |
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| Summary: | The main purpose of the paper is to identify changes in the
meeting industry in Krakow. One of the reasons for the
changes was the global crisis. An attempt to prove the thesis has
been undertaken. Research on the meeting industry in Krakow
was conducted on the basis of a questionnaire addressed to
operators of facilities that can organise business events of this
type. The respondents were asked about quantitative data
connected with the business tourist traffic, but the questions
also concerned opinions connected with the development of
this market segment. At the beginning of the study, a review of
literature devoted to the issues of shaping the demand for
business tourism, with special consideration of the impact of
the economic crisis on it, was conducted. In the empirical part,
research results conducted in Krakow in 2008 -2010 were
presented. They illustrate the number of MICE type events in
the city, their structure and seasonality. The sectors of the
parties ordering MICE type events in the city were listed. The
number of participants of the events was analysed, divided into
national and international participants. The results of the
research allowed for the ascertainment that the economic crisis
affected the changes of the level, and above all, the structure of
MICE type events organised in the city, which was visible in
2010, therefore with some time delay. Fewer events were
organised in the city, but they were more numerous in terms of
the number of participants. This has an economic and
psychological justification, and it can be deduced that the
aforementioned changes were induced by the economic crisis. |
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| ISSN: | 2182-8466 |