INTERNAL PR AS PART OF CORPORATE CULTURE
The identification of mechanisms for the implementation of public relations and the selection of effective internal PR tools can affect the organization’s management. The main objective of internal PR is to stabilize the workforce and increase employee satisfaction. The possibilities of internal PR...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-11-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1781 |
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| _version_ | 1832541842766299136 |
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| author | O. Goryacheva |
| author_facet | O. Goryacheva |
| author_sort | O. Goryacheva |
| collection | DOAJ |
| description | The identification of mechanisms for the implementation of public relations and the selection of effective internal PR tools can affect the organization’s management. The main objective of internal PR is to stabilize the workforce and increase employee satisfaction. The possibilities of internal PR in the formation and maintenance of corporate culture have been investigated in the article. The indicators of labor assessment presented not only help determine the level of professionalism of the employee, but also demonstrate his personalized labor achievements to the whole team. The motivation of the participants of the labor process to the awareness of the importance of the implementation of the collective tasks has a beneficial effect on the formation of corporate culture. Monitoring of events and internal PR tools will allow you to adjust the formation of corporate culture and provide a high level of management at the enterprise. |
| format | Article |
| id | doaj-art-a4bd0d5ae9d242feb45224aa096a014a |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-a4bd0d5ae9d242feb45224aa096a014a2025-02-04T08:28:01ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-11-01010222610.26425/1816-4277-2019-10-22-261508INTERNAL PR AS PART OF CORPORATE CULTUREO. Goryacheva0Naberezhnye Chelny Institute of Kazan Federal UniversityThe identification of mechanisms for the implementation of public relations and the selection of effective internal PR tools can affect the organization’s management. The main objective of internal PR is to stabilize the workforce and increase employee satisfaction. The possibilities of internal PR in the formation and maintenance of corporate culture have been investigated in the article. The indicators of labor assessment presented not only help determine the level of professionalism of the employee, but also demonstrate his personalized labor achievements to the whole team. The motivation of the participants of the labor process to the awareness of the importance of the implementation of the collective tasks has a beneficial effect on the formation of corporate culture. Monitoring of events and internal PR tools will allow you to adjust the formation of corporate culture and provide a high level of management at the enterprise.https://vestnik.guu.ru/jour/article/view/1781managementcorporate cultureinternal prefficiencytools of public relationsmotivation |
| spellingShingle | O. Goryacheva INTERNAL PR AS PART OF CORPORATE CULTURE Вестник университета management corporate culture internal pr efficiency tools of public relations motivation |
| title | INTERNAL PR AS PART OF CORPORATE CULTURE |
| title_full | INTERNAL PR AS PART OF CORPORATE CULTURE |
| title_fullStr | INTERNAL PR AS PART OF CORPORATE CULTURE |
| title_full_unstemmed | INTERNAL PR AS PART OF CORPORATE CULTURE |
| title_short | INTERNAL PR AS PART OF CORPORATE CULTURE |
| title_sort | internal pr as part of corporate culture |
| topic | management corporate culture internal pr efficiency tools of public relations motivation |
| url | https://vestnik.guu.ru/jour/article/view/1781 |
| work_keys_str_mv | AT ogoryacheva internalpraspartofcorporateculture |