Factors Influencing Online Banking Continuance Intentions Among Older Adults: Evidence from an Emerging Market

Factors Influencing Online Banking Continuance Intentions Among Older Adults: Evidence from an Emerging Market

Purpose: This study investigates the factors influencing online banking continuance intentions among older adults in South Africa. It focuses on a demographic within an emerging market whose unique challenges and needs remain under investigated. Drawing from existing literature, a research model wa...

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Bibliographic Details
Main Authors: Shaun Bvuma, Neo Ligaraba, Pinkie Segodi
Format: Article
Language:English
Published: CSRC Publishing 2025-03-01
Series:Sustainable Business and Society in Emerging Economies
Subjects:
Online Banking
Continuance Intention
Emerging Markets
Security
Risk Management
Online Access:https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3272
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