Cruise passengers’ perceived value and willingness to recommend
This paper evaluates cruise passengers perceived value, satisfaction and willingness to recommend a cruise to someone. Passengers aboard an underway ship cruising the Caribbean were surveyed. Regression analyses revealed that, not surprisingly, perceived value and service quality aboard the ship...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/714/pdf_7 |
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| _version_ | 1832572222413209600 |
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| author | David McA. Baker Mark D. Fulford |
| author_facet | David McA. Baker Mark D. Fulford |
| author_sort | David McA. Baker |
| collection | DOAJ |
| description | This paper evaluates cruise passengers perceived value, satisfaction
and willingness to recommend a cruise to someone. Passengers
aboard an underway ship cruising the Caribbean were surveyed.
Regression analyses revealed that, not surprisingly, perceived value
and service quality aboard the ship are key determinants of willingness
to recommend a cruise to someone else. More interestingly, however,
the quality of the food aboard the ship and the degree to which
cruisers found the destinations to be relaxing were also significant
indicators. Implications for future research |
| format | Article |
| id | doaj-art-a45ba0eec3194b389370cb4ac57d5fe6 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2016-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-a45ba0eec3194b389370cb4ac57d5fe62025-02-02T11:18:56ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662016-01-01121748510.18089/tms.2016.12108Cruise passengers’ perceived value and willingness to recommendDavid McA. Baker0Mark D. Fulford1Tennessee State University, College of Business, Department of Business Administration, Suite J-405, Avon Williams Campus, Nashville, TN 37203, USADirector of Client Services, SMG (Service Management Group), Kansas City, MO 64108 USA This paper evaluates cruise passengers perceived value, satisfaction and willingness to recommend a cruise to someone. Passengers aboard an underway ship cruising the Caribbean were surveyed. Regression analyses revealed that, not surprisingly, perceived value and service quality aboard the ship are key determinants of willingness to recommend a cruise to someone else. More interestingly, however, the quality of the food aboard the ship and the degree to which cruisers found the destinations to be relaxing were also significant indicators. Implications for future researchhttps://tmstudies.net/index.php/ectms/article/view/714/pdf_7cruiseperceived valuesatisfactionwillingness to recommend |
| spellingShingle | David McA. Baker Mark D. Fulford Cruise passengers’ perceived value and willingness to recommend Tourism & Management Studies cruise perceived value satisfaction willingness to recommend |
| title | Cruise passengers’ perceived value and willingness to recommend |
| title_full | Cruise passengers’ perceived value and willingness to recommend |
| title_fullStr | Cruise passengers’ perceived value and willingness to recommend |
| title_full_unstemmed | Cruise passengers’ perceived value and willingness to recommend |
| title_short | Cruise passengers’ perceived value and willingness to recommend |
| title_sort | cruise passengers perceived value and willingness to recommend |
| topic | cruise perceived value satisfaction willingness to recommend |
| url | https://tmstudies.net/index.php/ectms/article/view/714/pdf_7 |
| work_keys_str_mv | AT davidmcabaker cruisepassengersperceivedvalueandwillingnesstorecommend AT markdfulford cruisepassengersperceivedvalueandwillingnesstorecommend |