Developing a Model for Integrating Artificial Intelligence (AI) to Change the Organization’s Public Relations Unit’s Processes, With an Emphasis on Organizational Knowledge Management

Developing a Model for Integrating Artificial Intelligence (AI) to Change the Organization’s Public Relations Unit’s Processes, With an Emphasis on Organizational Knowledge Management

Purpose: Although new technologies, such as artificial intelligence, are transforming the public relations and communications profession, there is a scarcity of research on the impact of artificial intelligence in this field. In recent years, significant advancements in artificial intelligence techn...

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Bibliographic Details
Main Authors: Seyed Vahab Omat Mohammadi, Ladan Hajianvari, Kimiya Mohaqeq
Format: Article
Language:fas
Published: Imam Hosein University 2025-03-01
Series:مدیریت راهبردی دانش سازمانی
Subjects:
artificial intelligence
public relations
communications
human resources
organization
Online Access:https://jkm.ihu.ac.ir/article_209803_1b9c365a7143502861c454a6726fed44.pdf
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