Cluster analysis of marketing communication
The article discusses the study of motives of consumer behavior on the market of information services; methods of collection of marketing information and its analysis; the role and methods of cluster analysis.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/5 |
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| _version_ | 1849394980265656320 |
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| author | A. V. Balabanova G. T. Zhuravlev |
| author_facet | A. V. Balabanova G. T. Zhuravlev |
| author_sort | A. V. Balabanova |
| collection | DOAJ |
| description | The article discusses the study of motives of consumer behavior on the market of information services; methods of collection of marketing information and its analysis; the role and methods of cluster analysis. |
| format | Article |
| id | doaj-art-a4299bc1cc4a43afa564e2080a2eefd2 |
| institution | Kabale University |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-a4299bc1cc4a43afa564e2080a2eefd22025-08-20T03:39:48ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-0103319324Cluster analysis of marketing communicationA. V. Balabanova0G. T. Zhuravlev1Russian Academy of entrepreneurshipRussian Academy of entrepreneurshipThe article discusses the study of motives of consumer behavior on the market of information services; methods of collection of marketing information and its analysis; the role and methods of cluster analysis.https://www.pp-mag.ru/jour/article/view/5marketing research, marketing information, cluster analysis, correlation analysisbehaviour of consumersthe behaviour of students in social networks |
| spellingShingle | A. V. Balabanova G. T. Zhuravlev Cluster analysis of marketing communication Путеводитель предпринимателя marketing research, marketing information, cluster analysis, correlation analysis behaviour of consumers the behaviour of students in social networks |
| title | Cluster analysis of marketing communication |
| title_full | Cluster analysis of marketing communication |
| title_fullStr | Cluster analysis of marketing communication |
| title_full_unstemmed | Cluster analysis of marketing communication |
| title_short | Cluster analysis of marketing communication |
| title_sort | cluster analysis of marketing communication |
| topic | marketing research, marketing information, cluster analysis, correlation analysis behaviour of consumers the behaviour of students in social networks |
| url | https://www.pp-mag.ru/jour/article/view/5 |
| work_keys_str_mv | AT avbalabanova clusteranalysisofmarketingcommunication AT gtzhuravlev clusteranalysisofmarketingcommunication |