Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception
This study examines the role of global streaming platforms such as Netflix, Amazon Prime, and Disney+ in shaping cultural perspectives through the representation of different cultures in their content. The research aims to explore how cultural identity is expressed in different fields and fields, e...
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| Format: | Article |
| Language: | Arabic |
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Peninsula Publishing Press
2023-04-01
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| Series: | Medaad |
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| Online Access: | https://peninsula-press.ae/Journals/index.php/MEDAAD/article/view/49 |
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| author | Andrei Korneev Gennady Lenevskt Abdullayev Vugar |
| author_facet | Andrei Korneev Gennady Lenevskt Abdullayev Vugar |
| author_sort | Andrei Korneev |
| collection | DOAJ |
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This study examines the role of global streaming platforms such as Netflix, Amazon Prime, and Disney+ in shaping cultural perspectives through the representation of different cultures in their content. The research aims to explore how cultural identity is expressed in different fields and fields, exploring the balance between realistic representations and the persistence of stereotypes. Primary objectives include examining cultural iconography patterns in selected shows and films and assessing their impact on intercultural understanding, empathy, and prejudice among audiences Research through content analysis of qualitatively, audience research, and focus groups reveal that while positive cues lead to greater appreciation and empathy for cultural diversity. The study offers recommendations for streaming services and content producers to promote a more nuanced and accurate portrayal of cultural diversity, as well as recommendations for future research on the role of AI in content production and strategies has enhanced intercultural understanding through global media and concludes.
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| format | Article |
| id | doaj-art-a3f2deee388c40e09286de55f9bacab3 |
| institution | OA Journals |
| issn | 3078-3550 |
| language | Arabic |
| publishDate | 2023-04-01 |
| publisher | Peninsula Publishing Press |
| record_format | Article |
| series | Medaad |
| spelling | doaj-art-a3f2deee388c40e09286de55f9bacab32025-08-20T02:37:36ZaraPeninsula Publishing PressMedaad3078-35502023-04-01202310.70470/MEDAAD/2023/004Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience PerceptionAndrei Korneev0https://orcid.org/0000-0003-0998-677XGennady Lenevskt1https://orcid.org/0000-0001-7284-2141Abdullayev Vugar2https://orcid.org/0009-0003-6051-3107Faculty of Electrical Engineering, Belarusian-Russian University, Mogilev, BelarusFaculty of Electrical Engineering, Belarusian-Russian University, Mogilev, BelarusAzerbaijan State Oil and Industry University, Baku, Azerbaijan This study examines the role of global streaming platforms such as Netflix, Amazon Prime, and Disney+ in shaping cultural perspectives through the representation of different cultures in their content. The research aims to explore how cultural identity is expressed in different fields and fields, exploring the balance between realistic representations and the persistence of stereotypes. Primary objectives include examining cultural iconography patterns in selected shows and films and assessing their impact on intercultural understanding, empathy, and prejudice among audiences Research through content analysis of qualitatively, audience research, and focus groups reveal that while positive cues lead to greater appreciation and empathy for cultural diversity. The study offers recommendations for streaming services and content producers to promote a more nuanced and accurate portrayal of cultural diversity, as well as recommendations for future research on the role of AI in content production and strategies has enhanced intercultural understanding through global media and concludes. https://peninsula-press.ae/Journals/index.php/MEDAAD/article/view/49Cultural RepresentationGlobal Streaming PlatformsCross-Cultural UnderstandingMedia StereotypesAudience Perception |
| spellingShingle | Andrei Korneev Gennady Lenevskt Abdullayev Vugar Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception Medaad Cultural Representation Global Streaming Platforms Cross-Cultural Understanding Media Stereotypes Audience Perception |
| title | Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception |
| title_full | Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception |
| title_fullStr | Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception |
| title_full_unstemmed | Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception |
| title_short | Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception |
| title_sort | examining cultural identity representation in global streaming services and its influence on audience perception |
| topic | Cultural Representation Global Streaming Platforms Cross-Cultural Understanding Media Stereotypes Audience Perception |
| url | https://peninsula-press.ae/Journals/index.php/MEDAAD/article/view/49 |
| work_keys_str_mv | AT andreikorneev examiningculturalidentityrepresentationinglobalstreamingservicesanditsinfluenceonaudienceperception AT gennadylenevskt examiningculturalidentityrepresentationinglobalstreamingservicesanditsinfluenceonaudienceperception AT abdullayevvugar examiningculturalidentityrepresentationinglobalstreamingservicesanditsinfluenceonaudienceperception |