Sustainable initiatives in the food industry: Role of businesses and regulators
In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of me...
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LLC "CPC "Business Perspectives"
2021-11-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15828/IM_2021_04_Tanakinjal.pdf |
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| author | Geoffrey Tanakinjal Alesia Gugkang Haji Rithuan |
| author_facet | Geoffrey Tanakinjal Alesia Gugkang Haji Rithuan |
| author_sort | Geoffrey Tanakinjal |
| collection | DOAJ |
| description | In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions. |
| format | Article |
| id | doaj-art-a3d0f95847f0461b8c2ca9e7ebcbbe62 |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2021-11-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-a3d0f95847f0461b8c2ca9e7ebcbbe622025-08-20T03:10:02ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262021-11-011748810210.21511/im.17(4).2021.0815828Sustainable initiatives in the food industry: Role of businesses and regulatorsGeoffrey Tanakinjal0Alesia Gugkang1Haji Rithuan2Ph.D., Associate Professor, Labuan Faculty of International Finance, Universiti Malaysia SabahPh.D., Senior Lecturer, Labuan Faculty of International Finance, Universiti Malaysia SabahMBA, Labuan Corporation, Wisma Perbadanan LabuanIn response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15828/IM_2021_04_Tanakinjal.pdfbiodegradable strawsconsumer attitudefood operatorstheory of planned behavior |
| spellingShingle | Geoffrey Tanakinjal Alesia Gugkang Haji Rithuan Sustainable initiatives in the food industry: Role of businesses and regulators Innovative Marketing biodegradable straws consumer attitude food operators theory of planned behavior |
| title | Sustainable initiatives in the food industry: Role of businesses and regulators |
| title_full | Sustainable initiatives in the food industry: Role of businesses and regulators |
| title_fullStr | Sustainable initiatives in the food industry: Role of businesses and regulators |
| title_full_unstemmed | Sustainable initiatives in the food industry: Role of businesses and regulators |
| title_short | Sustainable initiatives in the food industry: Role of businesses and regulators |
| title_sort | sustainable initiatives in the food industry role of businesses and regulators |
| topic | biodegradable straws consumer attitude food operators theory of planned behavior |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15828/IM_2021_04_Tanakinjal.pdf |
| work_keys_str_mv | AT geoffreytanakinjal sustainableinitiativesinthefoodindustryroleofbusinessesandregulators AT alesiagugkang sustainableinitiativesinthefoodindustryroleofbusinessesandregulators AT hajirithuan sustainableinitiativesinthefoodindustryroleofbusinessesandregulators |