Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities
The study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. In this context, the aim of this article is twofold. First, it is shown that the widely accepted S-O-R model is incommensurable with the store atmosphere as the ob...
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| Format: | Article |
| Language: | fra |
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UMR 1563 « Ambiances Architectures Urbanités »
2016-09-01
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| Series: | Ambiances |
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| Online Access: | https://journals.openedition.org/ambiances/723 |
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| _version_ | 1841542676949762048 |
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| author | Christian Julmi |
| author_facet | Christian Julmi |
| author_sort | Christian Julmi |
| collection | DOAJ |
| description | The study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. In this context, the aim of this article is twofold. First, it is shown that the widely accepted S-O-R model is incommensurable with the store atmosphere as the object of investigation. Second, the concept of bridging qualities from German philosopher Hermann Schmitz is introduced as a promising alternative to the study of store atmospheres avoiding the identified incommensurability. As the concepts of Schmitz have not been considered within marketing theory yet, the article breaks new ground. |
| format | Article |
| id | doaj-art-a3cbab90a6ff42dd9a910ccf32b8f3c8 |
| institution | Kabale University |
| issn | 2266-839X |
| language | fra |
| publishDate | 2016-09-01 |
| publisher | UMR 1563 « Ambiances Architectures Urbanités » |
| record_format | Article |
| series | Ambiances |
| spelling | doaj-art-a3cbab90a6ff42dd9a910ccf32b8f3c82025-01-13T16:06:09ZfraUMR 1563 « Ambiances Architectures Urbanités »Ambiances2266-839X2016-09-0110.4000/ambiances.723Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualitiesChristian JulmiThe study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. In this context, the aim of this article is twofold. First, it is shown that the widely accepted S-O-R model is incommensurable with the store atmosphere as the object of investigation. Second, the concept of bridging qualities from German philosopher Hermann Schmitz is introduced as a promising alternative to the study of store atmospheres avoiding the identified incommensurability. As the concepts of Schmitz have not been considered within marketing theory yet, the article breaks new ground.https://journals.openedition.org/ambiances/723phenomenologyS-O-R modelkinetic qualitiessynesthetic qualitiesmarketingHermann Schmitz |
| spellingShingle | Christian Julmi Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities Ambiances phenomenology S-O-R model kinetic qualities synesthetic qualities marketing Hermann Schmitz |
| title | Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities |
| title_full | Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities |
| title_fullStr | Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities |
| title_full_unstemmed | Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities |
| title_short | Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities |
| title_sort | conquering new frontiers in research on store atmospheres kinetic and synesthetic qualities |
| topic | phenomenology S-O-R model kinetic qualities synesthetic qualities marketing Hermann Schmitz |
| url | https://journals.openedition.org/ambiances/723 |
| work_keys_str_mv | AT christianjulmi conqueringnewfrontiersinresearchonstoreatmosphereskineticandsynestheticqualities |