Where value creation meets appreciation and care: motives of farmers for direct marketing in Brandenburg, Germany
In recent years, the number of agricultural enterprises engaged in various forms of direct marketing has increased, both internationally and in Germany. To date, however, little is known about the farmers’ motives for selling their products directly to consumers. This knowledge gap seems particularl...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Sustainability: Science, Practice, & Policy |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/15487733.2024.2420410 |
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