Health Tourism Competitiveness – A Complex Approach

Health tourism plays an important role in regional development – mainly in settlement development plans. This paper offers a composite competitiveness index for settlements – an index elaborated on the basis of general competitiveness theories, but which also utilises relevant factors of tourism com...

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Main Author: András Bozóti
Format: Article
Language:ces
Published: University of South Bohemia 2015-10-01
Series:DETUROPE
Subjects:
Online Access:http://www.deturope.eu/file_download.php?type=2&item=122
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author András Bozóti
author_facet András Bozóti
author_sort András Bozóti
collection DOAJ
description Health tourism plays an important role in regional development – mainly in settlement development plans. This paper offers a composite competitiveness index for settlements – an index elaborated on the basis of general competitiveness theories, but which also utilises relevant factors of tourism competitiveness. Our analysis is limited to settlements with medicinal and thermal baths from two Hungarian regions, West Transdanubia and South Transdanubia. The former is a central region from the perspective of tourist flows and the latter is a peripheral region - which entails more opportunities for analysis. After a short review of currently recognised theoretical models, a composite index was constructed. The study attempts to explain the methodology of index-construction and the figures analysed; we finally analyse the results at sub-index level. The focus of the article is to demonstrate relevant factors of tourism competitiveness and to show the first results – basically to prepare for further, deeper investigation. The study is published in accordance with OTKA-project No. 106283.
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publisher University of South Bohemia
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spelling doaj-art-a2a184f5703942d5876a61ebc5b909cf2025-02-02T01:40:55ZcesUniversity of South BohemiaDETUROPE1821-25062015-10-0172157174Health Tourism Competitiveness – A Complex ApproachAndrás Bozóti0University of Pécs, Faculty of Business and Economics, Regional Politics and Economics Doctoral SchoolHealth tourism plays an important role in regional development – mainly in settlement development plans. This paper offers a composite competitiveness index for settlements – an index elaborated on the basis of general competitiveness theories, but which also utilises relevant factors of tourism competitiveness. Our analysis is limited to settlements with medicinal and thermal baths from two Hungarian regions, West Transdanubia and South Transdanubia. The former is a central region from the perspective of tourist flows and the latter is a peripheral region - which entails more opportunities for analysis. After a short review of currently recognised theoretical models, a composite index was constructed. The study attempts to explain the methodology of index-construction and the figures analysed; we finally analyse the results at sub-index level. The focus of the article is to demonstrate relevant factors of tourism competitiveness and to show the first results – basically to prepare for further, deeper investigation. The study is published in accordance with OTKA-project No. 106283.http://www.deturope.eu/file_download.php?type=2&item=122medicinal and thermal tourismtourism competitivenesssettlements with medicinal and thermal bathscluster analysiscomposite index
spellingShingle András Bozóti
Health Tourism Competitiveness – A Complex Approach
DETUROPE
medicinal and thermal tourism
tourism competitiveness
settlements with medicinal and thermal baths
cluster analysis
composite index
title Health Tourism Competitiveness – A Complex Approach
title_full Health Tourism Competitiveness – A Complex Approach
title_fullStr Health Tourism Competitiveness – A Complex Approach
title_full_unstemmed Health Tourism Competitiveness – A Complex Approach
title_short Health Tourism Competitiveness – A Complex Approach
title_sort health tourism competitiveness a complex approach
topic medicinal and thermal tourism
tourism competitiveness
settlements with medicinal and thermal baths
cluster analysis
composite index
url http://www.deturope.eu/file_download.php?type=2&item=122
work_keys_str_mv AT andrasbozoti healthtourismcompetitivenessacomplexapproach