PENGARUH IN STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI UD. BERKAT PANGAN LESTARI

PENGARUH IN STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI UD. BERKAT PANGAN LESTARI

Penelitian ini bertujuan untuk meneliti pengaruh In Store Customer Experience yang memiliki  empat  unsur,  Cognitive  Experience,  Affective  Experience,  Social  Experience, Physical Experience, Customer Satisfaction terhadap Customer Satisfaction di UD. Berkat Pangan Lestari. Penelitian ini meng...

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Bibliographic Details
Main Author: Gary Zefanya Changi
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2021-02-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/1657
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