IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS
The article is devoted to the problems of regional positioning as the most important factor in the growth of the symbolic potential of the state, whose political and social communities are interested in the sustainable and progressive development of their territories. The authors, based on the resul...
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| Format: | Article |
| Language: | English |
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Jurist, Publishing Group
2018-05-01
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| Series: | Сравнительная политика |
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| Online Access: | https://www.sravpol.ru/jour/article/view/821 |
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| _version_ | 1849303372954337280 |
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| author | Olga S. Pustoshinskaia |
| author_facet | Olga S. Pustoshinskaia |
| author_sort | Olga S. Pustoshinskaia |
| collection | DOAJ |
| description | The article is devoted to the problems of regional positioning as the most important factor in the growth of the symbolic potential of the state, whose political and social communities are interested in the sustainable and progressive development of their territories. The authors, based on the results of the conducted research, assess the progress in the semantic fi elds of the attractive image of the Tyumen region. Image models are considered for the purpose of revealing the similarities and differences in the characteristics expressed in them. It is established that the objective image integrates positive and problem manifestations of regional reality. In subjective constructions, negative aspects do not fi nd fi xation. The dynamics in the perception of the Tyumen region by the population of Russia is revealed. In the matrix of mental design there are many new associates replacing part of the core brand of hydrocarbon specialization and referring to the diversifi cation of the economy, its innovative restructuring, historical and cultural heritage, sports and scientifi c achievements, and tourism opportunities. In the representations of citizens of the CIS countries, the uniqueness of the Tyumen region is associated with the exportraw material supply, as well as a capacious labor market, favorable conditions for training, life, self-realization. The European countries do not have the necessary level of recognition of the region. The oil and gas component in Western societies is more closely associated with the image of the Russian Federation as a whole as an energy power. The set of image features is reduced to the limits of immersion in business, educational, sports and other communications within the framework of international cooperation. |
| format | Article |
| id | doaj-art-a275bb7a201b4944b0c9167da6ea2ff2 |
| institution | Kabale University |
| issn | 2221-3279 2412-4990 |
| language | English |
| publishDate | 2018-05-01 |
| publisher | Jurist, Publishing Group |
| record_format | Article |
| series | Сравнительная политика |
| spelling | doaj-art-a275bb7a201b4944b0c9167da6ea2ff22025-08-20T03:59:57ZengJurist, Publishing GroupСравнительная политика2221-32792412-49902018-05-019211413210.18611/2221-3279-2018-9-1-114-132530IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSISOlga S. Pustoshinskaia0Tyumen State UniversityThe article is devoted to the problems of regional positioning as the most important factor in the growth of the symbolic potential of the state, whose political and social communities are interested in the sustainable and progressive development of their territories. The authors, based on the results of the conducted research, assess the progress in the semantic fi elds of the attractive image of the Tyumen region. Image models are considered for the purpose of revealing the similarities and differences in the characteristics expressed in them. It is established that the objective image integrates positive and problem manifestations of regional reality. In subjective constructions, negative aspects do not fi nd fi xation. The dynamics in the perception of the Tyumen region by the population of Russia is revealed. In the matrix of mental design there are many new associates replacing part of the core brand of hydrocarbon specialization and referring to the diversifi cation of the economy, its innovative restructuring, historical and cultural heritage, sports and scientifi c achievements, and tourism opportunities. In the representations of citizens of the CIS countries, the uniqueness of the Tyumen region is associated with the exportraw material supply, as well as a capacious labor market, favorable conditions for training, life, self-realization. The European countries do not have the necessary level of recognition of the region. The oil and gas component in Western societies is more closely associated with the image of the Russian Federation as a whole as an energy power. The set of image features is reduced to the limits of immersion in business, educational, sports and other communications within the framework of international cooperation.https://www.sravpol.ru/jour/article/view/821regional positioning policyregional brandregional competitivenessrating evaluationsregional identitysubjective representationsobjective image of the tyumen regioninternal image of the tyumen regionexternal image of the tyumen region |
| spellingShingle | Olga S. Pustoshinskaia IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS Сравнительная политика regional positioning policy regional brand regional competitiveness rating evaluations regional identity subjective representations objective image of the tyumen region internal image of the tyumen region external image of the tyumen region |
| title | IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS |
| title_full | IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS |
| title_fullStr | IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS |
| title_full_unstemmed | IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS |
| title_short | IMAGE OF THE TYUMEN REGION IN OBJECTIVE AND SUBJECTIVE MEASUREMENTS: A COMPARATIVE ANALYSIS |
| title_sort | image of the tyumen region in objective and subjective measurements a comparative analysis |
| topic | regional positioning policy regional brand regional competitiveness rating evaluations regional identity subjective representations objective image of the tyumen region internal image of the tyumen region external image of the tyumen region |
| url | https://www.sravpol.ru/jour/article/view/821 |
| work_keys_str_mv | AT olgaspustoshinskaia imageofthetyumenregioninobjectiveandsubjectivemeasurementsacomparativeanalysis |