Exploring the Mediating Role of Online Social Capital in the Association Between Sharing Memes Using Four Humor Styles and Subjective Well-Being

Sharing memes has emerged as a prevalent form of social grooming behavior on digital platforms, yet research has largely focused on the content of internet memes rather than the behavior of sharing them. This study explores whether sharing memes with different humor styles (affiliative, self-enhanci...

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Bibliographic Details
Main Authors: Yueming Luo, Yu-Leung Ng
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251348922
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