The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age

The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age

Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research. This paper aims to find out the influence of packaging on consumer purchasing decisions in the yoghurt segme...

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Bibliographic Details
Main Authors: Zdenka Kádeková, Ingrida Košičiarová, Vladimir Vavřečka, Milan Džupina
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-08-01
Series:Innovative Marketing
Subjects:
consumer preference
factors leading to purchase
private label
yoghurt
young consumers
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13870/IM_2020_03_Kadekova.pdf
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