Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop
Skincare products have become an important part of Indonesian women's routine. With the development of social media, impulse buying is on the rise, often driven by fear of missing out from trends (FoMO) and hedonic values. This study aims to analyze the effect of FoMO and Hedonic Value's...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2024-07-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/179 |
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