A Novel Approach to Identify the Categories of Attributes for the Three-Factor Structure in Customer Satisfaction
Evaluation of customer satisfaction is an important area of marketing research in which products are defined by attributes that can be grouped into different categories depending on their contribution to customer satisfaction. It is important to identify the category of an attribute so that it can b...
Saved in:
Main Authors: | Amir Ahmad, Omar Barukab |
---|---|
Format: | Article |
Language: | English |
Published: |
Wiley
2020-01-01
|
Series: | Complexity |
Online Access: | http://dx.doi.org/10.1155/2020/9506941 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
CUSTOMERS’ SATISFACTION WITH THE UNIVERSITY NEW APPROACHES AND RESULTS
by: Valentina A. Ivashova, et al.
Published: (2016-12-01) -
Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
by: Luciene Eberle, et al.
Published: (2021-01-01) -
The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
by: Yudhi Koesworodjati, et al.
Published: (2023-09-01) -
Identification of critical success factors that maximise customers’ satisfaction: multivariate analysis
by: Hélder Pires Ferreira, et al.
Published: (2015-01-01) -
The effect of service quality and customer value on customer satisfaction and customer loyalty in Bank Sultra
by: Abdul Razak, et al.
Published: (2023-09-01)