ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY
This research was conducted to determine and analyze the influence of promotions and prices on purchasing interest. This research uses quantitative methods with the population used being people who consume chicken meat in Denpasar City aged 16 to 60 years. The number of samples used was 120 people....
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2024-04-01
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| Series: | Jurnal Performa |
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| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/4440 |
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| _version_ | 1849222915866755072 |
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| author | Ega Paudra Swara Yoseva Maria Pujirahayu Sumaji |
| author_facet | Ega Paudra Swara Yoseva Maria Pujirahayu Sumaji |
| author_sort | Ega Paudra Swara |
| collection | DOAJ |
| description |
This research was conducted to determine and analyze the influence of
promotions and prices on purchasing interest. This research uses quantitative
methods with the population used being people who consume chicken meat in
Denpasar City aged 16 to 60 years. The number of samples used was 120 people.
The sampling technique was carried out using the purposive sampling method. The
results of the research that has been carried out find that the promotion variable
has a significant ef ect on buying interest and the price variable has a significant
ef ect on buying interest.
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| format | Article |
| id | doaj-art-a1ae71ddbfd945568fff43be1f822544 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2024-04-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-a1ae71ddbfd945568fff43be1f8225442025-08-26T02:03:50ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352024-04-019110.37715/jp.v9i1.4440ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITYEga Paudra Swara0Yoseva Maria Pujirahayu Sumaji1School of Business Management Universitas Ciputra SurabayaSchool of Business Management, Universitas Ciputra Surabaya This research was conducted to determine and analyze the influence of promotions and prices on purchasing interest. This research uses quantitative methods with the population used being people who consume chicken meat in Denpasar City aged 16 to 60 years. The number of samples used was 120 people. The sampling technique was carried out using the purposive sampling method. The results of the research that has been carried out find that the promotion variable has a significant ef ect on buying interest and the price variable has a significant ef ect on buying interest. https://journal.uc.ac.id/index.php/performa/article/view/4440pengaruhpromosihargaminat beli |
| spellingShingle | Ega Paudra Swara Yoseva Maria Pujirahayu Sumaji ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY Jurnal Performa pengaruh promosi harga minat beli |
| title | ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY |
| title_full | ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY |
| title_fullStr | ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY |
| title_full_unstemmed | ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY |
| title_short | ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY |
| title_sort | analysis of the influence of promotions and prices on interest in purchasing satya santosha products in denpasar city |
| topic | pengaruh promosi harga minat beli |
| url | https://journal.uc.ac.id/index.php/performa/article/view/4440 |
| work_keys_str_mv | AT egapaudraswara analysisoftheinfluenceofpromotionsandpricesoninterestinpurchasingsatyasantoshaproductsindenpasarcity AT yosevamariapujirahayusumaji analysisoftheinfluenceofpromotionsandpricesoninterestinpurchasingsatyasantoshaproductsindenpasarcity |