Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media
In the context of tourism development and technological evolution, analyzing the virtual framework for information distribution plays a crucial role in understanding the promotional trends of responsible institutions and the range of interests of social media users regarding tourism in protected are...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University Press, Iasi, Romania
2024-11-01
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| Series: | Present Environment and Sustainable Development |
| Subjects: | |
| Online Access: | https://www.pesd.ro/articole/nr.18/nr.2/pesd2024182012.pdf |
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| author | Vasile JITARIU Oana-Letitia CIUBOTARIU Andrei-Cosmin OLARIU Ana-Maria ANASTASIEI |
| author_facet | Vasile JITARIU Oana-Letitia CIUBOTARIU Andrei-Cosmin OLARIU Ana-Maria ANASTASIEI |
| author_sort | Vasile JITARIU |
| collection | DOAJ |
| description | In the context of tourism development and technological evolution, analyzing the virtual framework for information distribution plays a crucial role in understanding the promotional trends of responsible institutions and the range of interests of social media users regarding tourism in protected areas. The purpose of this study is not the anticipation of tourist arrivals in a Nature Park based on the number of likes, shares, or comments, but to examine the Facebook image of some important natural protected areas and the tourist preferences in matter of nature social media. The general impression is the fact that the most popular Nature Parks have the most posts, in special posts that contain at least one photo or one video. The exclusive text posts were not as appreciated by the public as the video/photo posts. Another classification of Facebook posts was due to the main subject in the post: animals, plants, food, accommodation, human activity, or landscape; this revealed that animal biodiversity and human activity are the most promoted topics. |
| format | Article |
| id | doaj-art-a190c7ff76e148f4ad5f4431aeb32fd8 |
| institution | OA Journals |
| issn | 2284-7820 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Alexandru Ioan Cuza University Press, Iasi, Romania |
| record_format | Article |
| series | Present Environment and Sustainable Development |
| spelling | doaj-art-a190c7ff76e148f4ad5f4431aeb32fd82025-08-20T02:13:44ZengAlexandru Ioan Cuza University Press, Iasi, RomaniaPresent Environment and Sustainable Development2284-78202024-11-01182207223https://doi.org/10.47743/pesd2024182012Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social mediaVasile JITARIU0https://orcid.org/0000-0002-7972-7995Oana-Letitia CIUBOTARIU1Andrei-Cosmin OLARIU2Ana-Maria ANASTASIEI3Department of Geography, Faculty of Geography and Geology, Alexandru Ioan Cuza University, Iasi, Romania Department of Geography, Faculty of Geography and Geology, Alexandru Ioan Cuza University, Iasi, Romania Department of Geography, Faculty of Geography and Geology, Alexandru Ioan Cuza University, Iasi, Romania Department of Geography, Faculty of Geography and Geology, Alexandru Ioan Cuza University, Iasi, Romania In the context of tourism development and technological evolution, analyzing the virtual framework for information distribution plays a crucial role in understanding the promotional trends of responsible institutions and the range of interests of social media users regarding tourism in protected areas. The purpose of this study is not the anticipation of tourist arrivals in a Nature Park based on the number of likes, shares, or comments, but to examine the Facebook image of some important natural protected areas and the tourist preferences in matter of nature social media. The general impression is the fact that the most popular Nature Parks have the most posts, in special posts that contain at least one photo or one video. The exclusive text posts were not as appreciated by the public as the video/photo posts. Another classification of Facebook posts was due to the main subject in the post: animals, plants, food, accommodation, human activity, or landscape; this revealed that animal biodiversity and human activity are the most promoted topics.https://www.pesd.ro/articole/nr.18/nr.2/pesd2024182012.pdfbiodiversityfacebookprotected areassocial media promotiontourism |
| spellingShingle | Vasile JITARIU Oana-Letitia CIUBOTARIU Andrei-Cosmin OLARIU Ana-Maria ANASTASIEI Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media Present Environment and Sustainable Development biodiversity protected areas social media promotion tourism |
| title | Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media |
| title_full | Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media |
| title_fullStr | Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media |
| title_full_unstemmed | Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media |
| title_short | Unveiling patterns in promoting Romania's Nature Parks as Tourist Destinations: Insights into traveler preferences through social media |
| title_sort | unveiling patterns in promoting romania s nature parks as tourist destinations insights into traveler preferences through social media |
| topic | biodiversity protected areas social media promotion tourism |
| url | https://www.pesd.ro/articole/nr.18/nr.2/pesd2024182012.pdf |
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