Green and black: the implicit color metaphor of environmental concepts and its impact on pro-environmental behavior
Abstract This study aims to examine the impact of background colors on pro-environmental behavior surveys in both Chinese and English. A total of 146 unbalanced bilingual undergraduate students (individuals with higher proficiency in Chinese, L1, than in English, L2) in China were randomly assigned...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-07-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05343-4 |
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