How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review
Application of Artificial Intelligence (AI) in the Drinks & Beverages (D&B) industry is becoming increasingly important for the competitiveness of companies in the sector. AI application for Marketing 5.0 in the D&B industry is of growing interest to both researchers and companies. A...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | Future Foods |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833525001637 |
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| author | Pietro Chinnici Simona Bacarella Stefania Chironi Vincenzo Naselli Marzia Ingrassia |
| author_facet | Pietro Chinnici Simona Bacarella Stefania Chironi Vincenzo Naselli Marzia Ingrassia |
| author_sort | Pietro Chinnici |
| collection | DOAJ |
| description | Application of Artificial Intelligence (AI) in the Drinks & Beverages (D&B) industry is becoming increasingly important for the competitiveness of companies in the sector. AI application for Marketing 5.0 in the D&B industry is of growing interest to both researchers and companies. AI-tools allow to create extremely precise market segmentations and satisfy increasingly differentiated consumer preferences or even influence them. However, at present, research on AI for Marketing of companies in the D&B industry is still at an early stage. Furthermore, to the best of our knowledge, there is a lack of systematic and quantitative reviews mapping the scholarly landscape at the intersection of these topics of research. Therefore, in order to help fill this gap, this review is the first study that aims to provide a comprehensive and detailed bibliometric analysis of the scientific literature published to date on the topics of AI for marketing and consumer studies in the D&B sector; in addiction, this study highlights the most discussed connecting themes among the main topics. Scientific co-occurrence maps were provided and Time Series analysis was carried out. Results showed limited number of scientific documents whose primary objective is the study of AI for Beverages’ Marketing, despite the likely increase in academic interest in these topics. Machine Learning is the most widely used technology for customer profiling and preference prediction. Findings suggest an interdisciplinary approach for future AI-based marketing research and consumer studies, to provide open tools for personalized marketing tactics and strategies for SMEs. |
| format | Article |
| id | doaj-art-a1747e8fb2d444548b5b454d8bb5841a |
| institution | OA Journals |
| issn | 2666-8335 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj-art-a1747e8fb2d444548b5b454d8bb5841a2025-08-20T02:36:49ZengElsevierFuture Foods2666-83352025-12-011210070410.1016/j.fufo.2025.100704How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature reviewPietro Chinnici0Simona Bacarella1Stefania Chironi2Vincenzo Naselli3Marzia Ingrassia4Department of Agriculture, Food and Forestry Sciences, Università degli Studi di Palermo, Palermo, ItalyDepartment of Agriculture, Food and Forestry Sciences, Università degli Studi di Palermo, Palermo, ItalyDepartment of Agriculture, Food and Forestry Sciences, Università degli Studi di Palermo, Palermo, ItalyDepartment of Agriculture, Food and Forestry Sciences, Università degli Studi di Palermo, Palermo, ItalyCorresponding author.; Department of Agriculture, Food and Forestry Sciences, Università degli Studi di Palermo, Palermo, ItalyApplication of Artificial Intelligence (AI) in the Drinks & Beverages (D&B) industry is becoming increasingly important for the competitiveness of companies in the sector. AI application for Marketing 5.0 in the D&B industry is of growing interest to both researchers and companies. AI-tools allow to create extremely precise market segmentations and satisfy increasingly differentiated consumer preferences or even influence them. However, at present, research on AI for Marketing of companies in the D&B industry is still at an early stage. Furthermore, to the best of our knowledge, there is a lack of systematic and quantitative reviews mapping the scholarly landscape at the intersection of these topics of research. Therefore, in order to help fill this gap, this review is the first study that aims to provide a comprehensive and detailed bibliometric analysis of the scientific literature published to date on the topics of AI for marketing and consumer studies in the D&B sector; in addiction, this study highlights the most discussed connecting themes among the main topics. Scientific co-occurrence maps were provided and Time Series analysis was carried out. Results showed limited number of scientific documents whose primary objective is the study of AI for Beverages’ Marketing, despite the likely increase in academic interest in these topics. Machine Learning is the most widely used technology for customer profiling and preference prediction. Findings suggest an interdisciplinary approach for future AI-based marketing research and consumer studies, to provide open tools for personalized marketing tactics and strategies for SMEs.http://www.sciencedirect.com/science/article/pii/S2666833525001637Beverage consumerBeverage marketingBeverage technologiesMarketing innovationAI marketingFood quality |
| spellingShingle | Pietro Chinnici Simona Bacarella Stefania Chironi Vincenzo Naselli Marzia Ingrassia How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review Future Foods Beverage consumer Beverage marketing Beverage technologies Marketing innovation AI marketing Food quality |
| title | How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review |
| title_full | How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review |
| title_fullStr | How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review |
| title_full_unstemmed | How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review |
| title_short | How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review |
| title_sort | how will artificial intelligence drive marketing in the beverage industry a bibliometric literature review |
| topic | Beverage consumer Beverage marketing Beverage technologies Marketing innovation AI marketing Food quality |
| url | http://www.sciencedirect.com/science/article/pii/S2666833525001637 |
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